Show sales and leadership which campaigns deliver pipeline and which channels drive revenue. Tribe CRM connects your marketing work to sales outcomes with clear data that demonstrates results.
Show sales and leadership which campaigns deliver pipeline and which channels drive revenue. Tribe CRM connects your marketing work to sales outcomes with clear data that demonstrates results.
Sales needs to know if a lead came from a high-intent source or low-quality channel. Tribe tags every lead so sales can prioritise their time on prospects worth following-up with.
Every lead gets tagged when sales receives it – paid, organic, event registration, download, referral, or webinar. Sales knows the context before they reach out.
Most leads touch multiple campaigns before they’re sales-ready. Tribe records every interaction so sales sees what warmed them up, not just where they entered.
*Beta phase
Compare which channels deliver leads that sales converts vs leads that go nowhere. Show leadership where marketing budget generates sales pipeline.
See how your marketing efforts translate to closed deals. Tribe tracks campaigns through the sales cycle, giving you clear visibility into which initiatives deliver customers and pipeline value.
Track which deals in the sales pipeline came from your campaigns. See the total value of opportunities marketing generated for the sales team.
When deals close, trace back to the campaigns that started them. Demonstrate which marketing efforts delivered paying customers, not just MQLs.
Compare how leads from each source convert through the pipeline. Identify which channels deliver opportunities and double down on what works.
Marketing and sales using separate tools creates misalignment. Tribe puts both teams in one system, so marketing sees what sales does with leads and sales sees where leads came from.
Add Apsis* to get deeper marketing and automation capabilities that sync directly with your sales team’s CRM data in Tribe.
Create and send emails, set up behavior-triggered sequences, and run multi-step nurture flows. All engagement data syncs to Tribe so sales sees which leads are warm.
Capture leads with Apsis forms and landing pages. Submissions flow directly into Tribe with source tracking, so sales receives leads with full context.
Add SMS to your marketing mix. Campaign results sync back to Tribe where sales can see the complete engagement history.
When you’re managing client data across teams, security matters.
Tribe CRM is built on efficy’s infrastructure, which holds ISO/IEC 27001:2022 and ISO/IEC 27701 certifications – internationally recognised standards for information security and privacy management.
Tribe is fully GDPR compliant and aligned with the NIS 2 Directive. All data is hosted in EU data centres, and every integration uses encrypted connections (TLS 1.3).
Role-based access controls let you decide who sees what. Grant marketing team members access to campaign data without exposing contract details or other sensitive customer information.
Marketing needs to see what happens after lead handoff. Tribe shows which leads sales accepts, which sources convert, and which campaigns influence closed deals. This feedback loop helps marketing send better leads and prove ROI to sales leadership, and both teams work in one system with shared data.
Tribe connects your campaigns to the deals sales is working. Tag leads with their source, track them through sales stages, and attribute closed revenue back to marketing efforts. Report on pipeline contribution and won deals, not just campaign activity. Sales leadership sees concrete numbers on what marketing delivers.
Yes. Track lead acceptance rates by source. See which channels deliver prospects that sales qualifies and moves forward vs channels that send leads sales rejects. Use this feedback to shift budget toward sources that give sales workable pipeline.
Qualify leads using scoring rules (fit + engagement), then hand them off to sales with full context. Sales receives leads with interaction history, campaign touchpoints, and engagement data. Routing rules assign leads automatically based on territory, deal size, or product fit.
Tribe shows which leads sales accepts vs rejects by source. Use this data to refine targeting and stop sending leads sales marks as junk. Marketing sees sales’ feedback in real time and can adjust channel, messaging, and qualification criteria to improve lead quality.
Yes. Track which campaigns touched leads that became opportunities. See marketing’s contribution to open pipeline value, not just lead volume. Report on how many deals in sales’ active pipeline came from marketing efforts.
Tribe includes email campaign creation, segmentation, and tracking. It’s built-in so you can nurture leads without switching tools. For advanced automation, behavior triggers, or SMS, and deeper marketing functionality, buy Apsis as a paid add-on.
Tribe’s AI Sales Agent finds companies matching your ICP and surfaces contacts. AI enriches profiles, ranks by buying signals, and prepares leads ready for outreach.
Yes. Build dashboards showing marketing-sourced pipeline value, closed revenue from campaigns, lead volume by channel, conversion rates by source, and which campaigns sales converts best. Surface the metrics that prove marketing fills sales’ pipeline.
Yes, but you control what they see. Role-based permissions let you share lead sources, engagement history, and campaign touchpoints with sales while keeping budget details, campaign strategy, and performance comparisons private to marketing.
Yes. Tribe stores your data on European infrastructure and is fully GDPR compliant. We hold ISO/IEC 27001:2022 and ISO/IEC 27701 certifications. All data is encrypted using AES-256, and all plans include free data backup and two-factor authentication.
Your contacts, customer history, and data slot right in using familiar formats without lock-ins or mystery APIs. If you prefer professional help, we offer a personalised migration service as a paid add-on.
Tribe is available to use in Danish, Dutch, English, Finnish, French, German, Norwegian, Spanish, and Swedish.
Yes. Start a free 14-day trial now – no credit card required. You get full access to explore pipelines, AI features, and automations.
