The AI CRM, now with a built-in assistant

Ask AI a question about a deal, tell it to update a contact, or to build a widget. It also tracks your competitors, builds your ideal customer profile, and reads customer sentiment, all from inside Tribe CRM. Available for every subscription plan.

✦ Ask a question, or get it to build a report, or set up a widget
✦ Reads your inbox for sentiment and fills in new contacts
✦ Spots your best leads and tracks your competitors

Tribe AI spots your best leads, tracks your competitors, reads your inbox and handles requests, all through every stage of the deal.

✦ Spots your best leads and tracks your competitors, without manual research
✦ Reads your inbox for sentiment and fills in new contacts as they arrive
✦ Ask it anything, or tell it what to do, and it handles the update

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Most AI in a CRM only answers questions

Watch what happens when Tribe AI also gets things done.

More ways Tribe AI helps

Ask anything, and get anything done

Ask it something, and it answers. Tell it to do something, and it does that too.

Ask what's overdue, how a deal's tracking, or almost anything else in your CRM
Tell it to update or create records, and it shows you the result before anything saves
It knows which deal, contact or page you're on, so you never explain the context

Your ideal customer, built from real deal data

Know which lead to call first, not just which one came in first.

Built from your actual deal history
Enriched with public data for each company
Adjustable manually whenever your strategy shifts

Your top competitors, tracked by Tribe CRM AI

Never get caught off guard by a competitor in a sales call again.

Monitors up to five competitor sites at once
Flags changes in positioning and pricing
Reports land on your Business Insight page

Know a deal's slipping before it's gone

Every incoming email gets scored, so a shift in tone shows up before a client says anything.

Scored from very positive to very negative
Rolled up per contact, deal and support ticket
Usable in views, widgets or automation triggers

A new contact, already filled in

Stop finding out your CRM data's outdated when you actually need it.

Pulls name, phone number and website from the email
Confirmed by you before it saves to the record
Works through the Outlook or Gmail add-in

Bart is Plenda’s Technical Director and Owner.

“As a business owner, you always weigh costs and benefits. With Tribe, the time and insight gains are immediately visible.”

Bart Plantinga • CTO at Plenda

Put it to work on your own deals and competitors

Test Tribe AI CRM software, assistant included, with your own data. No credit card or commitment needed.

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FAQ about Tribe’s AI CRM

Which subscription plan includes the Ask AI assistant?

It’s included in every plan, at no extra cost.

Where do I find the AI chatbot assistant in Tribe CRM?

It’s available from wherever you’re already working in Tribe CRM. Click the Ask AI button to open it.

Where does the AI-assisted ideal customer profile come from?

It’s built from your own top customers and your won and lost deals, combined with public information about each company. You can still adjust the result manually if your strategy changes.

How does competitive landscape analysis work?

Tribe AI crawls up to five competitor websites you choose, pulls together their positioning, pricing and recent updates, and turns it into a structured report on your Business Insight page. You can trigger a fresh analysis any time, and opt in to a monthly copy by email.

How does sentiment analysis work?

Every incoming email gets a score from very positive to very negative. Tribe combines that with previous scores to keep an updated sentiment reading for each contact, deal and support ticket, so recent messages carry more weight than older ones.

Can I use sentiment data to trigger alerts?

Yes. You can add sentiment as a column in any view, use it to segment a widget, or set up an automation that notifies an account manager when sentiment drops

How does AI fill in a new contact's details?

This works through the Outlook or Gmail add-in. If you also want those details to sync to your Outlook address book, that’s a separate integration (Microsoft 365 Contacts sync) activated per user from the Marketplace.

Can AI help me build reports and dashboards?

Yes. Describe the widget you want in plain language, and Tribe builds the configuration for you, including finding the right field to filter or display.

How is this different from other CRM AI tools?

Generic AI CRM software often work from a separate database that needs syncing. Tribe’s AI features read and write straight to the same contact, deal and email records your team already uses.

What can I ask Tribe AI?

Anything about your AI CRM data: a summary of a company, your open deals, upcoming activities, or how a specific relationship stands today. It already understands the context, so you never have to spell out what you mean.

Can Tribe AI make changes, or only answer questions?

Both. Describe what you want to create or update, for example adding a contact or updating an address, and it prepares the change as a preview. Nothing saves until you approve it, and it never deletes a record on its own.

Are more AI features on the way?

Yes. Several more AI features are currently in development. Ask your account manager for the latest on what’s coming, or check back on this page for updates.

Do I need a credit card to try Tribe’s AI?

No. You can start your 14-day free trial now without a credit card.