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Tribe vs Upsales

Level up with Tribe CRM.

Upsales is a capable Nordic sales platform with strong revenue intelligence. But Tribe CRM covers more ground with a full sales CRM with AI at every stage of the deal, invoicing, project management, marketing, and workflow automation built into one platform. Including offices in Denmark, Sweden, and Norway and native integrations with the tools Scandinavian teams already use. Try for 14 days, no credit card required

Features, side-by-side

Features

Tribe

Upsales
Client portals ✔ ❌
AI sentiment analysis ✔ ❌
AI customer profile builder (ICP) ✔ ❌
AI sales opportunity analysis ✔ ❌
AI competitive landscape analysis ✔ ❌
AI lead scoring ✔ ❌
AI SLA agent ✔ ❌
AI pre-call prep agent ✔ ❌
Project management ✔ ✔
Workflow automation ✔ ✔
Sales pipelines ✔ ✔
Email marketing ✔ ✔
GDPR-compliant ✔ ✔
Local Nordic support ✔ Denmark, Norway, Sweden ✔ Sweden
Scandinavian integrations ✔ Fortnox, Vainu, e-conomic, Tripletex, ++ ✔ Fortnox, Visma, ++
Multilingual platform ✔ ✔
App/Integration Marketplace ✔ ✔
Mobile-ready ✔ ✔
Get more with Tribe No credit card required
AI built into your sales workflow
Tribe's AI Insider Program puts AI agents to work across the full sales cycle. From defining your ideal customer profile and generating matched prospects, to scoring leads, preparing reps for calls, analysing deal health, reading email sentiment, and monitoring service levels.
Prospect generation built on your ICP
Tribe's Outbound Prospect Generation uses your AI-assisted ICP - built from your own CRM data and best-performing customers, to identify and deliver new matching companies daily. Each prospect arrives enriched and with an AI-generated summary explaining fit. Your team reviews, qualifies, and acts without manual research needed.
One platform for every team in the customer lifecycle
Tribe is built for every team that meets the customer - sales, marketing, customer success, and operations. Custom pipelines, invoicing, project management, client portals, marketing automation, and no-code workflow automation sit alongside the CRM in one platform, so your teams work from the same data and the same system.
Pricing you can see before you call
Tribe's pricing is public, per seat, and listed on our website. You know exactly what you're paying before you speak to anyone, so your team can evaluate, budget, and decide on your own terms.

Pricing, at a glance

Tribe

Upsales
Transparent pricing ✔ ❌
Price per seat, per month from € 25 Not listed publicly
Unlimited data storage ✔ Not listed publicly
Free Trial ✔ ❌
Get more with Tribe No credit card required

Migrating from Upsales?

Your contacts, companies, deal history, and activity data move across cleanly. Tribe's import tools are built to get you operational fast, and our onboarding team is available if you need extra support during the move.
Switch to Tribe

Your favourite Nordic integrations, already here

Tribe connects to some of the most popular tools Scandinavian teams rely on most:
Explore the full list in our marketplace

Frequently asked questions

Both are Nordic B2B sales platforms targeting similar business sizes. Upsales combines CRM, marketing automation, and revenue intelligence with a focus on upsell detection. Tribe focuses on the full sales cycle with AI that works at the deal level – prospect generation, call prep, opportunity analysis, scoring, and email replies, alongside transparent per-seat pricing.

Upsales AI is built around revenue intelligence – analysing market data, financial signals, and news to help management teams make strategic decisions. Tribe’s AI Insider Program is built around the daily sales workflow: defining your ICP, generating matched prospects, scoring contacts, preparing reps for calls, analysing deal health, reading email sentiment, and monitoring service levels. The two approaches serve different parts of the organisation.

Upsales does not list pricing publicly. Plans are available on request. Tribe’s pricing starts at €25 per seat per month and is available on our website with no requirement to speak to sales or book a demo first.

Yes. Tribe is available in Nordic languages across the full platform – Danish, Finnish, Norwegian, and Swedish, with local support teams and offices across Scandinavia. It is GDPR-compliant and built for the B2B sales teams driving growth in the region.

Tribe is built around no-code flexibility. Pipelines, stages, fields, dashboards, forms, automations, and workflows can all be customised without writing code. Your CRM adapts to your sales process rather than the other way around.

Yes. Tribe is designed for B2B sales and customer relationship management teams that are actively scaling. Unlimited data storage, fully customisable pipelines, AI features, and automation built around client relationships give growing teams the structure they need as their sales process matures.

Security is built into the platform. Tribe is GDPR-compliant and ISO/IEC-certified, with strong privacy controls, OWASP and CIS best practices guiding development, and a dedicated Security Hub with full documentation.

Yes. You can start a free 14-day trial with no credit card required. Explore pipelines, AI features, and automation before making any decisions.

Still curious? Experience Tribe for 14 days